The Strategic Issues Group (SIG) can be described as a board of advisors. Each APPEX Partner is assigned to a SIG with other non-competing agencies and a professional facilitator. Agency owners who participate in the SIG share sales strategies in order to expand thinking, break paradigms and maximize learning from each other. The SIG is a "think tank" group, which is strategic in orientation and serves as a core peer group within which information can be exchanged, accountability implemented and improvement mandated.