MarshBerry FocalPoint Webinar: Maximizing Data to Make Better Informed Business Decisions

August 10, 2023
1:00 - 1:45 PM ET

In today’s competitive market, it’s important for agencies to take advantage of data and insights that can help improve performance - and their bottom line. But what data should your agency be measuring and how do you use it to drive best practices and innovation?

Join Keith Captain, President, FirstChoice, and Gabby Iacona, Data Science Manager, MarshBerry, as they discuss the importance of using data and analytics to make informed business decisions. In addition, they will highlight how to make holistic, data driven decisions, the benefits of collecting and analyzing data for your agency, and how to use powerful tools like MarshBerry’s Financial Snapshot to gain valuable insights on areas for improvement, and success, for your business.

Presented by Keith Captain, President - FirstChoice and Gabrielle Iacona, Data Science Manager, MarshBerry

Keith Captain is President of FirstChoice, a MarshBerry Company. Under Keith’s leadership, FirstChoice has become one of the fastest growing networks in the country. Recognized as the second largest agency partnership by Insurance Journal, FirstChoice has established agency relationships spanning across 32 states and growing. In his role, Keith was instrumental in establishing a smooth integration between MarshBerry’s Platform and First Choice Agents Alliance − a merger that further dominates and redefines the agency partnership and aggregation space.

Gabrielle Iacona works as a Data Science Manager in the Intellectual Capital division. In her role, she leads the Data Strategy team with a goal of providing best practices and industry data insights to help clients drive value in their business. Her core responsibilities include creating new metrics for MarshBerry's proprietary benchmarking database, Perspectives for High Performance (PHP), enhancements to the Value Intelligence Portal, building out advanced analytics relevant to industry trends, and data modeling on an industry scale and the individual client level. Gabby is also a facilitator for two Strategic Issues Groups within MarshBerry's executive peer exchange - Connect.

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